Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?
Deliverect vs Flipdish: The Key Difference
Deliverect manages marketplace orders. It takes what comes in from Uber Eats, Deliveroo and Just Eat and pushes it into the POS you already have, so orders print or show up in one place instead of on three different tablets.
Flipdish is a restaurant technology platform. It has its own POS, online ordering, branded apps, kiosks, AI phone ordering and marketing tools. It pulls in marketplace orders too. But the point of it is to get more of your orders coming through channels you own.
So the choice comes down to one question. Do you want marketplace orders to be less of a headache, or do you want fewer of them?
What Is Deliverect?
Deliverect was founded in Ghent, Belgium, in 2018. It does one main job, and it does it for marketplace-heavy restaurants.
Picture a busy takeaway on a Friday night with an Uber Eats tablet, a Deliveroo tablet and a Just Eat tablet all beeping on the counter, and somebody typing every order into the till by hand. That's the problem Deliverect fixes. Orders from each marketplace come through as a single stream and go straight to your POS or kitchen system. Nobody retypes anything.
It handles menus as well. Change a price or mark a dish as sold out in Deliverect and the change goes out to all your marketplace listings. If you've ever had someone order the lamb shank you ran out of an hour ago because nobody switched it off on Deliveroo, you'll see the appeal.
Most Deliverect customers are restaurant groups that get a big share of their delivery business from Uber Eats, Deliveroo and Just Eat and want those orders to run smoothly. Deliverect doesn't try to move customers off the marketplaces. It makes living on them easier.
What Is Flipdish?
Flipdish is a restaurant technology company. Its platform covers:
- Restaurant POS
- Online ordering
- Branded mobile apps
- Self-service kiosks
- AI phone ordering
- AI marketing
- Kitchen display systems
These all run on the same system. An order taken at the counter, on a kiosk, through your app or over the phone by the AI agent goes to the same kitchen display and turns up in the same reports. The customer details from those orders feed straight into the marketing tools, so the person who ordered a pizza on Tuesday can get a text about Friday's deal without anyone exporting a spreadsheet.
Flipdish connects to the main marketplaces too. It can do what Deliverect does and pull Uber Eats, Deliveroo and Just Eat orders into one place. The difference is everything else that comes with it, which is what lets you cut down on marketplace orders over time.
Deliverect vs Flipdish: Feature Comparison
| Feature | Deliverect | Flipdish |
|---|---|---|
| Marketplace aggregation | Yes | Yes |
| Menu management across marketplaces | Yes | Yes |
| Restaurant POS | No | Yes |
| Branded online ordering | No | Yes |
| Branded mobile app | No | Yes |
| Self-service kiosks | No | Yes |
| AI phone ordering | No | Yes |
| AI marketing and CRM | No | Yes |
| Kitchen display system | Via integrations | Yes |
| Multi-location management | Yes | Yes |
| Direct customer relationships | No | Yes |
A couple of rows need a word of explanation. "Via integrations" for kitchen displays means Deliverect can send orders to a KDS, but the KDS itself comes from another company. You buy it, set it up and support it separately.
The last row is the one the rest of this article is really about. Marketplaces keep most of the customer information. When someone orders through your own website or app, you get their name, contact details and order history, and you can do something with them.
When Deliverect Makes Sense
Deliverect is built for restaurants that have already decided marketplaces are their delivery business. If you're on Uber Eats, Deliveroo and Just Eat, your current POS works fine and you've no plans to build direct ordering any time soon, Deliverect handles menu sync and order routing reasonably well.
It sits on top of what you already have. You don't replace the till, and staff don't need to learn a new system for in-store orders.
It's also a sensible fit for delivery-only kitchens and virtual brands that only exist on marketplaces. If nobody is ever going to type your brand name into Google, building your own ordering channel is harder to justify.
When Flipdish Makes More Sense
Flipdish is the better pick if:
- you want direct orders to grow and your marketplace share to shrink
- you'd rather get your POS, online ordering and kiosks from one company than stitch three suppliers together
- you want to own your customer data and actually use it for SMS, email and loyalty
- you run several sites and want the same setup for in-store and online orders across all of them
It also aggregates marketplace orders. Everything Deliverect does for marketplace management, Flipdish does too. Then it adds the direct ordering side, which Deliverect doesn't offer.
The Case Against Staying on Marketplaces
Deliverect makes marketplace orders quicker to handle. It doesn't change the maths. Commission still comes off every order. The customer still belongs to the marketplace. And you're still fighting for a spot in someone else's app, right next to the place down the road running 20% off this weekend.
Take a single order. Marketplace commission on delivery orders in the UK and Ireland is often somewhere between 25% and 35%, depending on the deal you've agreed. At 30%, a £25 order loses £7.50 before you've paid for food, packaging or staff.
Now scale it. A restaurant doing 400 marketplace orders a week at that average hands over £3,000 a week in commission. That's £156,000 a year.
Move a quarter of those orders to your own channel and you keep about £750 a week, or £39,000 a year, before card fees and the cost of the ordering platform. Not every order will move. Some customers only ever use Deliveroo and that's fine. But the ones who do move are worth a lot.
Then there's the customer. When someone orders through a marketplace, you get a delivery address for the driver and not much else. You can't email them a lunch offer. You can't text them when it's lashing rain on a Friday and nobody wants to cook. You can't tell whether they're a weekly regular or someone who ordered once and never came back. The marketplace knows all of that, and it can show your customer a competitor the next time they open the app.
Flipdish's view is that marketplaces are good for finding new customers and bad for keeping them. Someone tries you on Deliveroo, finds a card in the bag with a discount for ordering through your app, and orders direct next time. After that, loyalty points, SMS and email keep them coming back to you instead of to the marketplace. Deliverect doesn't have the tools for that second part. It only deals with the orders once they've arrived.
Flipdish online ordering and Flipdish AI marketing cover both halves: the ordering channel and the campaigns that bring people back to it. You don't need to add more third-party suppliers to run them.
Questions to Ask Before You Choose
Start with your own numbers. Pull last month's orders and split them by channel: counter, phone, your website if you have one, and each marketplace. If 80% of your revenue comes from Uber Eats and Deliveroo, that's your starting point, whichever platform you pick.
Then look at how many of those marketplace customers are repeat customers. The marketplaces won't make this easy, but your staff will often know. If the same names and addresses keep coming up, those are the people most likely to order direct if you give them a reason to.
Ask what you're happy with today. If your POS is fine and you like it, Deliverect leaves it alone. If the POS is old, slow or due for replacement anyway, it makes more sense to replace it with something that handles online orders, kiosks and marketplace orders in one place than to bolt another layer onto it.
And count your suppliers. A lot of restaurant groups end up with one company for the till, another for the website, a third for the app, a fourth for marketplace aggregation and a fifth for email. When an order goes missing at 8pm on a Saturday, every one of them can point at another. Fewer suppliers means fewer of those phone calls.
Pricing
Deliverect charges a monthly subscription based on the number of locations and your order volume. Prices aren't published, so you'll need to ask for a quote.
Flipdish also uses subscription pricing. See Flipdish online ordering pricing for the details.
When you compare the two, compare the whole bill. Deliverect is one piece. If you also need a POS, a website ordering system, an app, a kiosk supplier and a marketing tool, those are separate subscriptions from separate companies, each with its own contract and support line. Flipdish covers all of them. A Deliverect quote can look cheaper on its own and still work out more expensive once you add everything else you need around it.
Why Flipdish Is the Better Long-Term Choice
If your restaurant relies heavily on marketplaces today, Deliverect is a useful tool. It fixes an operational problem: too many tablets, too much retyping, menus out of sync across three apps. It leaves the commercial problem where it was. You're still dependent on marketplaces, still paying their commission and still renting access to your own customers.
Flipdish deals with both. Marketplace orders go to your kitchen the same way they would with Deliverect. Alongside that, you get your own ordering channels, your own customer data and a way to bring marketplace share down bit by bit. You don't have to switch Uber Eats off on day one. Most restaurants shouldn't. The aim is for each month to have a slightly bigger share of orders coming in direct than the month before.
Deliverect makes the marketplace model run more smoothly. Flipdish gives you a way out of it.
Visit Flipdish to see the full platform, or look at the restaurant AI platform to see how the AI phone ordering and marketing tools work.